The Beijinger has been host to a wide stable of talent over the years and we’ve seen some of our writers go on to find success in their future endeavors. It is with great pride that we announce that The Lighter Side of China, a column that first ran on theBeijinger.com back in 2012, has now been compiled into a book of the same name and published by ACA Publishing Ltd.
Written by Scott Kronick, a 19-year China veteran businessman as well the President and CEO of Ogilvy Public Relations, The Lighter Side of China chronicles the upsides of life in China from an expat’s perspective. The book touches upon topics such as holiday traditions, getting lost in translation, marital advice for mixed marriages, feng shui, and China’s quirky branding strategies. The book depicts some of the zany experiences that can befall an expat during an average day in this exotic land.
Kronick and his book have been heartily endorsed by other China veterans including author James McGregor, and longtime China watcher and correspondent Jaime FlorCruz who said: "Kudos to Beijing old-timer Scott Kronick for his personal chronicle of living in China. It’s instructive and comic, often at his expense. It’s at times sardonic and at times moving, but always genuine."
To celebrate the publication of Scott’s book, we’ll be posting a selection of his The Lighter Side of China blogs over the next couple of weeks.
Additionally, the Beijinger have five copies of Scott’s book to give away to five lucky readers who can tell us: What hairy creature was Scott once given as a gift? Email your answers to win@thebeijinger.com with your name and phone number to be in with a chance at picking up one of the books.
The Lighter Side of China is now available at The Bookworm, airport bookstores, Bookazine, Dymocks, Shanghai Foreign Languages Bookstores and online booksellers including amazon.cn, dangdang.com and Tmall.com (Shanghai Foreign Languages Bookstore shop).
This post first appeared on thebeijinger on February 15, 2014.
Photo courtesy of Media 360 Asia
