We recently came across this article first posted on neocha.com, a creative publication based out of Shanghai, about a little fella named Yoyo that is quickly becoming a fashion icon on Chinese social media. After a quick glance, we thought his unique style consisting of oversized clothes and a playful demeanor was too shuai not to share.
Hailing from Hangzhou, it all started when the mom started dressing him in his father’s clothes and using a makeshift belt made from a shoelace to keep the pants from falling down. It turned out Yoyo liked it, his parents liked it, and thousands of people on the internet were tickled pink over the little guy.
From there, Yoyo’s father, a designer, crafted a makeshift photo studio consisting a few colored backgrounds so that he could snap some simple shots of his son posing in these fashion forward outfits and then later complete the image with some graphic texts to give it even more edge. The final product is indeed very creative and looks straight out of a 90s Japanese fashion magazine focusing on Y2K aesthetics.
In the article, Yoyo’s parents stated that one of the inspirations behind dressing Yoyo in oversized clothes is that they feel it is more environmentally friendly and economical, as they can be worn by the whole family for a longer period of time than just buying clothes that fit and will eventually grow out of. With a few minor alterations, i.e. rolling up the cuffs of the pants or sleeves of the shirt, it fits comfortably enough for Yoyo to look like the freshest little tyke on the preschool playground.
photos: neocha.com
