We are currently seeking a passionate and talented Brand Manager to take the lead in our kids brands’ niche audience – families and the education sector. If have experience in branding and/or doing events, preferably in the kids/family and education industry (or even in social media), we’d like to hear from you.
我们正在招聘一位富有激情且优秀的品牌经理来引领我们的亲子品牌——涉及家庭和教育方面。如果你在品牌管理或举办活动方面有丰富的经验，更棒的是一直深耕于育儿/亲子和教育行业（甚至是社交媒体类），那么你应该就是我们要找的人。
Responsibilities你的职责将会是：
– Plan and set goals for innovative branding campaigns for events, social media, and strategic partnerships.策划富有创意的品牌活动、社交媒体推广计划及战略合作计划并设定目标。
– Set up a social media strategy with Editorial and Sales (including monitoring competitor presence/perception).与编辑部及销售部合作，制定社交媒体发展策略（包括对竞品的行为表现进行监控及分析）
– Manage the planning, organization and execution of the kids branded events (such as JISE, Halloween, talks/salons, etc) in collaboration with the Key Events Manager. 与大型活动经理合作，从策划、组织到执行层面对该品牌的所有活动进行管理（例如择校博览会、万圣节活动、讲座/沙龙等等）
– Maintain the kids brands’ presence to continue ensuring influence and brand awareness with the community (and hence overall saleability of our products and services).维持该品牌的露出率，提高品牌的知名度及影响力（从而提升我们产品和服务的议价能力）
– Seek out event sponsorships in line with the brands’ identities.根据品牌特性寻求符合条件的活动赞助商进行合作。
– Develop the kids brands’ identities including overseeing events and in-house ads designs.从活动到美术设计等方面提升品牌形象。
– Represent the kids brands, and TRM in general, in community events and gatherings.代表该品牌及母公司参加各类相关活动和聚会。
Your profile我们希望你是:
– Currently live in Beijing (and willing to travel to Shanghai occasionally)现在生活在北京（并愿意偶尔去上海出差）
– Reliable and consistent靠谱且坚持初心
– Great teamwork and at the same time leadership skills优秀的团队合作及领导能力
– Highly creative富有创意
Minimum requirements你还需要满足:
– Bachelor’s degree (preferably in marketing or related field)本科以上学历（市场营销及相关专业优先考虑）
– Minimum one year experience doing marketing, branding, social media and/or events拥有至少1年以上从事市场、品牌、社交媒体或组织活动的工作经验
– Minimum two (2) years of related work experience (for foreigner applicants)至少2年以上与市场相关的工作经验（如果你是外国国籍）
– Fluent English skills and can work comfortably in Chinese (or vice versa)流利的中英双语交流能力
Bonus points if you这些将成为你的加分项:
– Have previous experience working in media, publishing and/or advertising曾在媒体、报刊杂志或广告公司工作
– Have previous experience working with kids, families and/or the education sector曾做过与育儿、亲子或教育相关的工作
– Are a parent家有萌娃
– Have proven connections and/or affiliation to the community与此类领域里的受众群体有密切的接触和联系及并掌握有效资源
– Have worked for one of our competitors previously曾在竞品公司从事类似工作
Interested applicants, please send your updated resume and a cover letter on why you’re the right person to: employment@truerun.com. Due to the volume of applications that we receive, only shortlisted applicants will be contacted.
感兴趣的小伙伴，请将你的最新版简历及自荐信发送至邮箱：employment@truerun.com。如果你足够优秀，我们将会第一时间联系你。
