We all know what Taobao is. It’s been China’s biggest online shopping platform for ages, where you can find everything you’re looking for and get pushed items that you had no idea you were even interested in, based on the incredibly attuned algorithm.
We’ve previously published a step-by-step guide on how to set up and use Taobao as well as how to return items you’ve purchased.
However, in recent years, there has been a noticeable shift in consumer preference from Taobao to Pinduoduo. It used to be that Pinduoduo was almost like a dirty little secret. It was the platform that was primarily popular in non-first-tier cities that sold low-end products for super cheap, and many users would add an embarrassed giggle after telling their friends that they purchased something on Pinduoduo. However, nowadays it’s no longer that.
Now it’s the go-to platform, especially for teens and young adults, when it comes to online shopping, and it’s no longer the platform that only sells super cheap-quality products. Many legitimate brands have opened up their own verified shops on the platform in order to reach more users.
I mean, you’ll never find luxury brands like Louis Vuitton with a Pinduoduo store account, but common household brands like Dettol have opened their own stores selling trusted products that come directly from the company.
So, why are consumers switching to Pinduoduo, or for some, finally outing themselves as long-time users? Several factors contribute to this trend.
One key reason is affordability. Can we all agree that the pandemic left a strain on our finances regardless of what sector we work in? Pinduoduo offers extremely competitive prices on a wide range of products. It often provides deep discounts and promotions, allowing consumers to purchase items at significantly lower costs. This is especially appealing to budget-conscious shoppers who are looking for good deals. 
Then there’s the social shopping experience. Pinduoduo encourages users to invite friends and family to join group buys, which not only makes shopping more fun by being dinner table conversations but also further reduces prices. This unique feature creates a sense of community and interaction among users.
Finally, there’s how Pinduoduo has been successful in targeting a broader consumer base, including those in lower-tier cities and rural areas. It has made efforts to improve logistics and accessibility in these regions, ensuring that people who were previously underserved by e-commerce can now easily shop online. It also works perfectly with WeChat pay, where Taobao does not.
So, while Taobao has long been a dominant player in the e-commerce market, they don’t focus on offering the rock-bottom prices and social shopping dynamics the way Pinduoduo does.
This combination of affordability, social shopping, and a wider reach has made Pinduoduo an attractive choice for many consumers who might have previously turned to Taobao.
Want a step-by-step guide on how to use Pinduoduo? Let us know in the comment section.
Images: Pinduoduo
