Content Marketing Tags on True Run Media

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In recent years ‘content marketing’ has become a media industry buzzword as media houses creatively create new sources of revenue. True Run Media’s (TRM) products – the Beijinger, beijingkids, JingKids produce different forms of content supported by funds from outside parties.

Content marketing blogs and WeChat posts are clearly marked for transparency on how the content was produced and who funded it.

Here are the definitions of each:

1) Sponsored by

The ‘Sponsored by’ tag is used on independent editorial content produced by True Run. The client does not have a role in the editorial content direction or have final approval on content. This content is subjected to the same house style standards and rules. Final approval of idea and publishing will be determined by the managing editors of each product. The client’s logo will appear after the text while the frequency will be determined by the contract. This option is good for clients who wish to gain valuable exposure by placing their brand next to content already popular with our readers.

2) Paid for by

The ‘paid for by’ tag is used to describe content that a client has paid True Run to produce on their behalf. This service is a good option for clients without in-house communications departments who wish to utilize True Run’s editorial expertise to promote their products or services.

3) Provided by

The ‘Provided by’ tag is content paid for and produced by the client, posted via our platform. This does not involve True Run editorial input other than house style formatting. This service is a good option for clients interested in getting information about their product or service out there in some way, albeit in a more entertaining way than just straight advertising. There is no need or want to build a relationship with potential client through content.

The Results of Content Marketing Done Right

Content is a vital for online marketing and SEO but not all content is good content. A long-term content strategy is required that prioritizes quality content creation, strategic distribution, and targeted promotion results on improved rankings and a higher return of investment through conversions. The follow results are what clients should aim for:

Associate brand with quality content
Build a following
Get more high-quality traffic to your website
Be an authoritative online source
Grow valuable influencer relationships
Digital footprint that remains available 24/7

Get in touch with our sales team to get a proposal for your content marketing needs.

近几年，内容营销已经成为媒体行业的流行词，为媒体机构创造性地带来了新的收入来源。TRM的产品——包括the Beijinger, beijingkids, JingKids——也会在外部资金的支持下生产不同形式的内容。

内容营销博客和微信帖子已经非常清晰地展示了“内容是如何生产的”以及“谁来买单”。

以下为逐条定义：

标有“由……赞助”标签的内容，通常为TRM的自主编辑内容。客户不能干涉自主编辑内容的选题方向，不能决定最终生产的内容是什么。该内容遵循本公司固定统一的风格标准和规则。对内容和发布的最终批准，将由不同产品的相关责任市场编辑决定。客户的商标放在内容的最后，出现的频率根据合同的具体条例而定。这对那些想要将自己的商标与我们的优质内容相结合，以此将品牌信息传达给我们的读者，从而来获得有价值展示的客户而言是非常好的选择。

标有“由……支付”标签的内容，通常是客户通过支付费用的方式，让TRM团队根据他们的活动生产相应的内容。这项服务适合那些没有内部通信部门的客户，他们希望利用TRM专家们的经验来促进他们的产品和服务。

标有“由……提供”标签的内容，通常是客户将自己生产的内容，通过支付广告费用的形式，在我们的平台发出。针对这一内容，除了风格和格式以外，不需要本公司编辑参与。这项服务对那些想在某种程度上获取他们产品和服务信息的客户而言是一个不错的选择，因为这比直接做广告更有趣。没必要通过内容和潜在客户建立关系。